Those not using celebrities opted for humor. Michelob Ultra evoked “Caddyshack” by setting its ad at the Bushwood Country Club that’s in the movie. Other advertisers trying to capitalize on favorite content from years past: T-Mobile’s ad showed John Travolta singing a T-Mobile home internet-themed version of “Summer Nights” from “Grease” with “Scrubs” stars Donald Faison and Zach Braff. This year, online shopping site Rakuten hired Alicia Silverstone and Elisa Donovan to recreate a scene from 90s rom-com “Clueless.” Popcorners, a snack brand from Frito-Lay, brought back “Breaking Bad,” which first aired in 2008, with stars Bryan Cranston and Aaron Paul.
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Many marketers tried to capitalize on well-loved TV and movie properties. announced it shot down a fourth unidentified flying object, the images of orbs floating over cities struck a jarring tone. U2′s shows are opening up a venue called MSG Sphere, so the orbs make sense. One of the orbs has a baby in it who says “Achtung!”. One unusual star: a group of donors bought two ads to feature Jesus in a campaign called “He Gets Us.”Īnd U2 ran an ad announcing its Las Vegas residency that showed unidentified orbs floating over cities. T-Mobile enlisted Bradley Cooper and his mom to star in a blooper-filled ad. Tennis star Serena Williams stars in two ads: one for Michelob Ultra and one for Remy Martin.
Avocados From Mexico enlists Anna Faris for one of the few slightly risque ads this year that envisions a present where everyone is naked - including the Statue of Liberty. Pepsi Zero Sugar hired Ben Stiller and Steve Martin.
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Melissa McCarthy sings a jingle for, and Adam Driver makes multiples of himself for Squarespace.
Bud Light’s ad showed Miles Teller and his wife Keleigh and dog Bugsy, who all dance to hold music. GM and Netflix enlisted Will Ferrell to tout their deal to show more electric vehicles in Netflix shows. Affleck has a long association with the brand, and is often spotted carrying Dunkin’ Donuts drinks in paparazzi photos. “You’re embarrassing me in front of my friends,” he says. Lopez comes through the line of cars and asks him what he’s doing. In the ad, Affleck mans the drive-through booth at a Dunkin’ Donuts in Medford, Massachusetts, with a Boston accent and shocks customers. In its first Super Bowl ad, Dunkin’ Donuts enlisted superfan Ben Affleck and wife Jennifer Lopez. Many of the ads were released early, but there were still some surprises in store for viewers. It was a year of change for the Super Bowl since other alcohol ads were allowed to air after Anheuser-Bush gave up its exclusivity deal and the halftime show sponsor changed from Pepsi to Apple music after a decade. It’s a pricey proposition: ads can cost as much as $7 million for 30 seconds.
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